10 most popular African leaders on Facebook 2020
Global communications agency Burson Cohn and Wolfe (BCW) has released ‘World Leaders on Facebook 2020’ listing the most popular leaders on the social media platform.
According to BCW, March has seen many world leaders’ following on Facebook grow as citizens seek guidance on the coronavirus pandemic. 721 pages of world leaders analysed in the study had 13 million new page likes translating into a 3.7 percent increase. The study revealed that in March alone, pages of Italian Prime Minister Giuseppe Conte and those of the governments of Italy, Estonia and Austria more than doubled their page likes.
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“Indian Prime Minister Narendra Modi is the most followed world leader on Facebook, with more than 44.7 million likes followed by Donald Trump with more than 26 million likes. However, Donald Trump tops the ranking for the most interactions (comments, likes and shares) with 309 million interactions on his Facebook page over the past 12 months, three times as many interactions as Indian Prime Minister Narendra Modi,” part of the study read.
The top five Facebook posts with the most interactions of any world leader were all shared by Modi.
Africa’s most popular leaders
The study published on April 23 also ranked African leaders’ popularity on Facebook.
Ghana’s President Nana Akufo-Addo is the most popular Sub-Saharan African leader on Facebook with 1.6 million likes. Rwanda’s Paul Kagame comes in second with 1 million likes having experienced a 16 percent growth rate.
Cameroon President Paul Biya, Nigeria’s Muhammadu Buhari and Guinea’s Alpha Condé complete the top five list with 887,000, 833,000 and 785,000 likes respectively.
He is followed by Ethiopia Prime Minister Abiy Ahmed Ali with 735,000-page likes. However, Abiy had the best true reach, reaching 35% of his followers. The report indicated that Abiy created his page on October 16, 2019, just five days after receiving the Nobel Peace Prize 2019 and has been experiencing exponential growth.
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Next is Zambia’s Edgar Chagwa Lungu with 726,000 likes followed by the Presidency of Ivory Coast with 617,000-page likes.
Uganda’s Yoweri Kaguta Museveni and Madagascar’s Andry Rajoelina complete the Top 10 list of Africa’s most liked leaders on Facebook with 604,000 and 601,000 likes respectively.
The data which was collected on March 1, 2020, and covers the past 12 months also showed that Museveni’s page experienced the highest growth in likes with 26% followed by Kagame at 16%.
Where’s Uhuru Kenyatta?
President Uhuru Kenyatta did not feature in the rankings as he suspended all his social media accounts on March 22 2019, with State House Chief of Staff Nzoika Waita attributing the move to ‘unauthorized access’.
“On account of unauthorized access to the official social media handles of H.E the President of the Republic of Kenyatta, Uhuru Kenyatta, all official social media handles for the President have been temporarily suspended to allow for the necessary remedial measures to be undertaken,” Nzioka wrote on Twitter.