StarTimes to broadcast the 2018 Ballon d'Or gala
- Lionel Messi and Christiano Ronaldo have shared the trophy between themselves for the last ten years.
- StarTimes acquires exclusive media rights to Coppa Italia & Supercoppa Italiana in Sub-Saharan Africa.
- 2018 Ballon d’Or Ceremony is set to start at 11pm Kenyan on Monday night.
Pay television company StarTimes is set to broadcast tomorrow’s 2018 Ballon d’Or Ceremony where the winner of the annual prestigious football award will be unveiled.
Ballons d’Or is considered the highest honor for football players. Two players- Lionel Messi and Christiano Ronaldo- have shared the trophy between themselves for the last ten years. This year’s ceremony will likely end the pair’s stranglehold on the trophy.
The live broadcast of the 2018 Ballon d’Or Ceremony on StarTimes World Football channel is set to start at 11pm Kenyan on Monday night.
The company has also announced the acquisition of exclusive media rights to Coppa Italia & Supercoppa Italiana in Sub-Saharan Africa. The 3-year deal for the two Italian Cup competitions will run from 2018/2019 to 2020/2021 season.
Coppa Italia is Italy’s single-elimination domestic Cup competition while Supercoppa Italiana is the annual matchup between the winner of Italy’s Serie A versus the Coppa Italia champion. The 2018/19 Coppa Italia is already well underway, with 16 teams from Serie A, Serie B and Serie C taking on each other from December, with the winners joining Serie A’s top eight outfits, who enter the competition at the last-16 stage.
Speaking on these latest developments, StarTimes director of marketing and public relations Mr. Japhet Akhulia noted taht the live broadcast of the 2018 Ballon d’Or, Coppa Italia and Supercoppa Italiana shows the company’s commitment towards broadcasting premium football content in the region.
“This year’s Ballon d’Or Ceremony definitely attracts wide attention of football fans given the key candidates for the prestigious award. As we progressively identify and acquire premium sport content, it is a commitment to our service excellence thereby delivering the best in football in the coming days,” noted Mr. Akhulia.